Monday, September 9, 2013


Insurance Division Announces Program to Enhance Outreach for Health Care Open Enrollment

Feds okay educational and awareness campaign planned for this year and early 2014

SEPTEMBER 9, 2013 DES MOINES, IOWA – The Iowa Insurance Division (IID) received permission from the U.S Department of Health and Human Services (HHS) to embark on an approved outreach effort designed to assist the federal government in their efforts to help Iowans better understand their opportunities for enrolling in the federal Health Insurance Marketplace as established by the Patient Protection and Affordable Care Act (PPACA). Open enrollment for the Marketplace begins October 1 and continues through March 31, 2014. Coverage in the Marketplace can actually start as early as January 1, 2014 if the applicant enrolls by December 15, 2013.

Beginning this month, IID and its interagency partners, Iowa’s Departments of Human Services and Public Health will be traveling to communities for town hall presentations of information on the Marketplace (sometimes referred to as the Exchange). The presentations will address such topics as:  what it is, how to access it, and what it may mean to Iowans seeking coverage for health care.  Iowa’s efforts to educate and raise the awareness of Iowans will supplement the primary outreach efforts done by HHS, as the federal government is actually operating Iowa’s Marketplace and its informational outreach.  The first scheduled community presentation will be held at the Kelley Conference Room ,  UnityPoint Health in Des Moines on September 21,  at 10:00 A.M.

 “It’s good to know we can finally hit the ground running on this,” said Iowa Insurance Commissioner Nick Gerhart. “We have been working on plans for months, as we submitted our plan to HHS along with our request for the use of these funds some time ago.  We have had to be really creative in the allocation of a relatively small amount of available money, maximizing the impact through technology, collaboration with enthusiastic and committed outreach partners, input from consumer advocacy advisers and just plain hard work. We look forward to interacting with Iowans in communities across the state and educating them on the upcoming Marketplace changes.”

About the Iowa Insurance Division

The Iowa Insurance Division (IID) has general control, supervision and direction over all insurance and securities business transacted in the state, and enforces Iowa’s insurance and securities laws and regulations. The IID investigates consumer complaints and prosecutes companies, agents and brokers engaging in unfair trade practices. Consumers with insurance or securities-related questions or complaints may contact the IID toll free at 877-955-1212 or visit the Division on the web at